These days when you think of marketing you tend to think of things like social media campaigns, posters and billboards as well as a wide variety of other things but you often don’t think of email marketing. This is in spite of the fact that email marketing is actually a very effective way to tell people about the products and services that you and the company that you are currently working for at this point in time offer. People often underrate it because of the fact that it seems like a relic from an older time, after all who really communicates via email anymore except for work related purposes, but the fact of the matter is that the benefits of email marketing are real and comparison and contrast can help you better understand why this is the case.
To start off with, email marketing is very non invasive. You are not interrupting anyone’s social media feed nor are you making it difficult for them to watch a video that they might be interested in in a manner that would be as enjoyable as possible. Instead, you are leaving a message in their email inbox that they can check whenever they are free. This will save you from the ire of your customers and make it far more likely that they are going to want to look into anything that you might have to offer them.
One of the most important aspects of marketing is managing the mood of the customer when they see the ad. The customers need to see the ads and marketing campaigns and think nice things about the companies they are associated with. It is far too common for companies to be too invasive with their ads and turn public opinion against them.